Privacy Policy

Effective Date: 24 October 2026

1. Introduction

Welcome to Mooi Woorde.

Mooi Woorde (“us”, “we”, or “our”) operates the Mooi Woorde mobile application (hereinafter referred to as “App”).

Our Privacy Policy governs your use of the Mooi Woorde mobile application and explains how we collect, safeguard, and disclose information that results from your use of our App.

We use your data to provide and improve the App. By using the App, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used have the same meanings as in our Terms of Service.

Our Terms of Service (“Terms”) govern all use of our App and together with the Privacy Policy constitute your agreement with us (“agreement”).

2. Accessing the Privacy Policy

Users can access the Privacy Policy within the App from the Settings screen. Simply tap the settings (gear) icon in the bottom navigation bar and look for the option labeled “Privacy Policy” to view the details. It is also always available on this website.

3. Definitions

  • SERVICE means the Mooi Woorde mobile application operated by Mooi Woorde.
  • PERSONAL DATA means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • USAGE DATA is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a screen visit).
  • COOKIES are small files stored on your device (computer or mobile device).
  • DATA CONTROLLER means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.
  • DATA PROCESSORS (OR SERVICE PROVIDERS) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
  • DATA SUBJECT is any living individual who is the subject of Personal Data.
  • THE USER is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

4. Information Collection and Use

Mooi Woorde is free to use and does not require you to register or create an account. We collect a limited amount of information for various purposes to provide and improve our Service to you.

5. Types of Data Collected

Personal Data

We do not ask you for personal information in order to use the App. If you choose to contact us (for example through our contact form or by email), we may receive personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include, but is not limited to:

  • Email address
  • First name and last name
  • The contents of your message

We use this information only to respond to you. We will not send you newsletters or marketing material unless you have asked us to, and you may opt out of any communication from us at any time.

Saved Cards and Preferences

Cards you save as favourites and your in-app settings are stored locally on your device. If you choose to download a card, the App will ask for permission to save the image to your device’s photo gallery. When you share a card, it is passed to the app you select (such as WhatsApp or Facebook), and that app’s own privacy policy applies.

Usage Data

We may collect information whenever you use our mobile application (“App”) or when you access the App by or through any device (“Usage Data”).

This Usage Data may include information such as your device’s Internet Protocol address (e.g., IP address), device type, device model, the screens or features of our App that you interact with, the time and date of your interaction, the duration of your usage, unique device identifiers, and other diagnostic data.

When you access the App with your device, this Usage Data may encompass details such as the type of device you use, your device’s unique ID, the IP address of your device, your device’s operating system, unique device identifiers, and other diagnostic data.

Tracking Data

We may utilize cookies and similar tracking technologies to monitor user activity within our mobile application (“App”) and retain specific information.

Cookies are files containing a small amount of data, including an anonymous unique identifier. These files are sent to your device from the App and stored locally. Additionally, we may employ other tracking technologies such as beacons, tags, and scripts to collect and track information, aiming to enhance and analyze the functionality of our App.

You have the option to instruct your device settings to decline cookies or to notify you when a cookie is being sent. However, please note that if you choose not to accept cookies, certain features within our App may be limited or unavailable.

Examples of Cookies and Tracking Technologies we may use:

  • Session Cookies: Utilized to operate our App.
  • Preference Cookies: Employed to remember your preferences and various settings.
  • Security Cookies: Used for security purposes.
  • Advertising Cookies: Applied to serve you with advertisements that may be relevant to your interests.

6. Use of Data

Mooi Woorde utilizes the collected data for various purposes within the mobile application:

  • To provide and maintain our App: Ensuring the continuous functionality and operation of our mobile application.
  • To notify you about changes to our App: Keeping you informed about any updates or modifications to the App.
  • To allow you to participate in interactive features of our App: Enabling your engagement with interactive elements of the mobile application, such as saving, downloading, and sharing cards, when you choose to do so.
  • To provide customer support: Offering assistance and support for any user inquiries or issues.
  • To gather analysis or valuable information for app improvement: Collecting insights and valuable information to enhance and analyze the performance and user experience of the App.
  • To monitor the usage of our App: Tracking and analyzing user interactions to understand and improve the overall usage patterns of the mobile application.
  • To detect, prevent, and address technical issues: Identifying, preventing, and addressing any technical issues or glitches within the App.
  • To fulfill any other purpose for which you provide it: Utilizing the data in accordance with specific purposes provided by you within the App.
  • To provide news and general information about the App: Offering updates and general information about the App or related services, unless you opt not to receive such information.
  • In any other way described during data provision: Using the data in ways that are explicitly communicated when you provide the information.
  • For any other purpose with your consent: Employing the data for additional purposes with your explicit consent.

7. Retention of Data

We will retain your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy. Your Personal Data will be held and used to the extent required to comply with legal obligations (e.g., retention for applicable laws), resolve disputes, and enforce our legal agreements and policies.

Usage Data will also be retained for internal analysis purposes. Generally, Usage Data is kept for a shorter duration unless it is utilized to enhance security, improve the functionality of our App, or if legal obligations necessitate a longer retention period.

8. Transfer of Data

Your information, including Personal Data, may be transferred to and stored on computers located outside of your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction.

If you are located outside South Africa and choose to provide information to us, please be aware that we may transfer the data, including Personal Data, to South Africa and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, signifies your agreement to that transfer.

Mooi Woorde will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will occur to an organization or country unless adequate controls are in place, including the security of your data and other personal information.

9. Disclosure of Data

We may disclose personal information collected within the Mooi Woorde mobile application, or that you provide:

  • Disclosure for Law Enforcement: Under certain circumstances, we may be obligated to disclose your Personal Data if required by law or in response to valid requests from public authorities.
  • Business Transaction: If we are engaged in a merger, acquisition, or asset sale, your Personal Data may be transferred.
  • Other Cases: We may also disclose your information to contractors, service providers, and other third parties we use to support our business; to fulfill the purpose for which you provide it; for any other purpose disclosed by us when you provide the information; with your consent in any other cases; or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Mooi Woorde, our users, or others.

10. Security of Data

The security of your data within the Mooi Woorde mobile application is important to us. However, it’s important to note that no method of transmission over the Internet or electronic storage is 100% secure. While we make efforts to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

11. Your Data Protection Rights Under the Protection of Personal Information Act (POPIA)

If you are a resident of South Africa, you have rights under the Protection of Personal Information Act, 2013 (POPIA), including the right to know what personal information we hold about you, to request its correction or deletion, and to object to its processing. You may also lodge a complaint with the Information Regulator of South Africa. To exercise these rights, please email us at rikusswart103@gmail.com.

12. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have specific data protection rights governed by the General Data Protection Regulation (GDPR).

We strive to facilitate your ability to correct, amend, delete, or limit the use of your Personal Data.

If you want to know what Personal Data we hold about you or wish it to be removed from our systems, please email us at rikusswart103@gmail.com.

In certain circumstances, you have the following data protection rights:

  • The right to access, update, or delete your information: You can access, update, or request deletion of the information we hold about you.
  • The right of rectification: You have the right to have your information corrected if it is inaccurate or incomplete.
  • The right to object: You can object to our processing of your Personal Data.
  • The right of restriction: You can request that we restrict the processing of your personal information.
  • The right to data portability: You have the right to receive a copy of your Personal Data in a structured, machine-readable format.
  • The right to withdraw consent: You can withdraw your consent at any time where we rely on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. Be aware that we may not be able to provide Service without some necessary data.

You also have the right to lodge a complaint with a Data Protection Authority regarding our collection and use of your Personal Data. For more information, contact your local data protection authority in the European Economic Area (EEA).

13. Your Data Protection Rights under the California Online Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the United States to mandate commercial websites and online services to post a privacy policy. It applies not only in California but also to anyone operating websites collecting personally identifiable information from California consumers.

According to CalOPPA, we agree to the following:

  • Users can visit our site and use our App anonymously.
  • Our Privacy Policy link is easily found on the home page of our website and includes the word “Privacy”.
  • Users will be notified of any privacy policy changes on our Privacy Policy Page.
  • Users can change their personal information by emailing us at rikusswart103@gmail.com.

Our Policy on “Do Not Track” Signals: We respect Do Not Track signals and refrain from tracking, planting cookies, or using advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

14. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to know what data we collect about you, request deletion of your data, and opt-out of the sale of your data. To exercise your data protection rights:

  • Request for information we have about you: You can request information about the categories of personal information collected, sources, business purposes, third parties with whom we share information, specific pieces of personal information collected, categories of personal information sold (if applicable), and categories of personal information disclosed for business purposes. You can make such requests up to two times in a rolling twelve-month period.
  • Request to delete your personal information: You can request the deletion of your personal information, which will be done as of the date of your request from our records and any service providers.
  • Opt-out of selling your personal information: We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information without monetary consideration may be considered a “sale” under California law. You can request disclosure or deletion of your Personal Data at any time.

To exercise your California data protection rights, please send your request(s) by email: rikusswart103@gmail.com.

Your data protection rights are covered by the CCPA, effective from 01/01/2020. For more information, visit the official California Legislative Information website.

15. Service Providers

We may engage third-party companies and individuals (“Service Providers”) to facilitate, provide, or analyze our Service on our behalf. These Service Providers have access to your Personal Data only to perform tasks assigned by us and are obligated not to disclose or use it for any other purpose.

16. Analytics

We may use third-party Service Providers to monitor and analyze the usage of our Service.

17. CI/CD Tools

We may use third-party Service Providers to automate the development process of our Service.

18. Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our free Service. These providers may use cookies or device identifiers to inform, optimize, and serve ads based on your past use of our Service.

19. Links to Other Sites

Our mobile application may include links to other sites not operated by us. Clicking on a third-party link will redirect you to that specific site. We strongly recommend reviewing the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

20. Children’s Privacy

Our mobile application is not designed for use by individuals under the age of 18 (“Child” or “Children”).

We do not knowingly collect personally identifiable information from individuals under 18. If you become aware that a Child has provided us with Personal Data, please contact us. If we discover that we have collected Personal Data from Children without verifying parental consent, we take steps to remove that information from our servers.

21. Changes to This Privacy Policy

We may update our Privacy Policy periodically. Changes will be communicated by posting the new Privacy Policy on this page.

You may be notified via a prominent notice on our mobile application before the change takes effect. The “effective date” at the top of this Privacy Policy will be updated accordingly.

You are advised to review this Privacy Policy periodically for any changes. Changes become effective when posted on this page.

22. Contact Us

If you have any questions about this Privacy Policy, please contact us via email: rikusswart103@gmail.com, or use our contact form.